Post by bananasmom on Jun 27, 2021 8:10:57 GMT -5
We've been inspired by a similar post on the Bratz fansite, LookinBratz.com to create a master post tracking all the news and events surrounding the 2020 10th Anniversary of Lalaloopsy, leading up to and including the 2021 release of the new dolls. Our goal is for this post to be a place fans can come back to for links to key news, events and product info about this exciting time for the brand...
July 19, 2020: Lalaloopsy celebrates their 10th anniversary. MGA Entertainment makes no public acknowledgement of the date, but Lalaloopsy fans around the world show their love in a BIG way with videos, photos, fanart and more across multiple social media platforms!
July 23, 2020: Lalaloopsy reactivates their Instagram account after being inactive since January 2019, only to post a promotion in the story encouraging fans to follow the account for new MGA doll brand, Secret Crush. Many fans respond with their disappointment that the account was brought back for this purpose, rather than to acknowledge Lalaloopsy's anniversary.
July 23, 2020 OfficialLalaloopsy Story Post
July 27, 2020: Lalaloopsy makes a post in their main Instagram feed acknowledging the celebration of their 10th anniversary. Following this post, the account remains active, posting Lalaloopsy content.
July 27, 2020 OfficialLalaloopsy Instagram Post
December 1, 2020: Lalaloopsy is spotted on holidays toy shelves for the first time in years, as a part of MGA's "Mega Gift Box Surprise" packages. While the Lalaloopsy items included in these boxes are previously released Tinies, the fact that Lalaloopsy is prominently featured gets many fans excited about possibilities for the future.
Story & Video on Mega Gift Box Surprise
February 17, 2021: The very first Lalaloopsy 10th Anniversary product, called "Lalaloopsy NYTF Surprise 10th Anniversary Item" is listed on Amazon for pre-order at $124.99 with a release date of August 3rd. No photos or description are included.
Screenshot of Amazon Listing on 2/17/2021
March 21, 2021: Additional Lalaloopsy doll listings go live for pre-order on Amazon, revealing the majority of the 2021 line-up of large dolls and little sisters. All have a release date of August 3rd. No photos or descriptions are included.
Screenshot of Additional Amazon Listings on 3/21/2021
Link to Lalaloopsy Fan Club Master List of UPC Links
April 13, 2021: Mock-up image of the NYTF Surprise Item appears, revealing it as being called "Princess Party" featuring Suzette and Mimi LaSweet in large doll and mini forms, as well as a new, unknown princess character and little sister in the same forms.
See it on YouLoveIt.com
May 29, 2021: MGA officially announces release of new Lalaloopsy dolls on August 3rd via the official website, (The announcement would later be removed, but we had captured and announced it both here and on our Instagram account.)
Official Announcement of New 2021 Doll Release
May 29, 2021: Redesigned artwork on Lalaloopsy's YouTube channel offers possible sneak peek at the upcoming dolls' outfits, which appear to be similar to the classic looks.
Lalaloopsy Artwork Redesign
June 7, 2021: Descriptions on Amazon pre-order listings begin to be filled in with details, giving us more information about what the 2021 doll release will be like. We post an update on Lalaloopsy Fan Club detailing what we now know:
New Details on Lalaloopsy 10th Anniversary Appear on Amazon
June 13, 2021: Announcement of new dolls is removed from official website.
June 25, 2021: First in-store sighting of one of the new 2021 Lalaloopsy 10th Anniversary dolls (Breeze E Sky) happens at a Walmart store in Canada by Instagram user kbtoyreviews.
First Lalaloopsy 10th Anniversary Doll Spotted at Walmart!
June 26, 2021: MGA posts a petition embedded on the official website to "bring back Lalaloopsy" that can be accessed at the URL www.bringbacklalaloopsy.com
July 1, 2021: Official PR campaign kicks off on social media encouraging fans to sign the Bring Back Lalaloopsy petition as a show of support for the brand and raise awareness of the comeback for those who might not know about it.
Sample of an Instagram Post Promoting Campaign
July 14, 2021: MGA officially announces the success of their petition and the return of the Lalaloopsy brand, in conjunction with the Toy Insider's Sweet Suite @ Home event.
MGA Instagram Announcement of Petition Success
July 24, 2021: New original series "Lalaloopsy: Let's Create" is scheduled to begin on YouTube.
August 5, 2021: MGA announces through official Lalaloopy's Instagram story that the official release date is now August 7th, after having influencers announce August 3rd for many weeks in promotions. At this point, many people have already been finding the dolls in stores and online.
July 19, 2020: Lalaloopsy celebrates their 10th anniversary. MGA Entertainment makes no public acknowledgement of the date, but Lalaloopsy fans around the world show their love in a BIG way with videos, photos, fanart and more across multiple social media platforms!
July 23, 2020: Lalaloopsy reactivates their Instagram account after being inactive since January 2019, only to post a promotion in the story encouraging fans to follow the account for new MGA doll brand, Secret Crush. Many fans respond with their disappointment that the account was brought back for this purpose, rather than to acknowledge Lalaloopsy's anniversary.
July 23, 2020 OfficialLalaloopsy Story Post
July 27, 2020: Lalaloopsy makes a post in their main Instagram feed acknowledging the celebration of their 10th anniversary. Following this post, the account remains active, posting Lalaloopsy content.
July 27, 2020 OfficialLalaloopsy Instagram Post
December 1, 2020: Lalaloopsy is spotted on holidays toy shelves for the first time in years, as a part of MGA's "Mega Gift Box Surprise" packages. While the Lalaloopsy items included in these boxes are previously released Tinies, the fact that Lalaloopsy is prominently featured gets many fans excited about possibilities for the future.
Story & Video on Mega Gift Box Surprise
February 17, 2021: The very first Lalaloopsy 10th Anniversary product, called "Lalaloopsy NYTF Surprise 10th Anniversary Item" is listed on Amazon for pre-order at $124.99 with a release date of August 3rd. No photos or description are included.
Screenshot of Amazon Listing on 2/17/2021
March 21, 2021: Additional Lalaloopsy doll listings go live for pre-order on Amazon, revealing the majority of the 2021 line-up of large dolls and little sisters. All have a release date of August 3rd. No photos or descriptions are included.
Screenshot of Additional Amazon Listings on 3/21/2021
Link to Lalaloopsy Fan Club Master List of UPC Links
April 13, 2021: Mock-up image of the NYTF Surprise Item appears, revealing it as being called "Princess Party" featuring Suzette and Mimi LaSweet in large doll and mini forms, as well as a new, unknown princess character and little sister in the same forms.
See it on YouLoveIt.com
May 29, 2021: MGA officially announces release of new Lalaloopsy dolls on August 3rd via the official website, (The announcement would later be removed, but we had captured and announced it both here and on our Instagram account.)
Official Announcement of New 2021 Doll Release
May 29, 2021: Redesigned artwork on Lalaloopsy's YouTube channel offers possible sneak peek at the upcoming dolls' outfits, which appear to be similar to the classic looks.
Lalaloopsy Artwork Redesign
June 7, 2021: Descriptions on Amazon pre-order listings begin to be filled in with details, giving us more information about what the 2021 doll release will be like. We post an update on Lalaloopsy Fan Club detailing what we now know:
New Details on Lalaloopsy 10th Anniversary Appear on Amazon
June 13, 2021: Announcement of new dolls is removed from official website.
June 25, 2021: First in-store sighting of one of the new 2021 Lalaloopsy 10th Anniversary dolls (Breeze E Sky) happens at a Walmart store in Canada by Instagram user kbtoyreviews.
First Lalaloopsy 10th Anniversary Doll Spotted at Walmart!
June 26, 2021: MGA posts a petition embedded on the official website to "bring back Lalaloopsy" that can be accessed at the URL www.bringbacklalaloopsy.com
July 1, 2021: Official PR campaign kicks off on social media encouraging fans to sign the Bring Back Lalaloopsy petition as a show of support for the brand and raise awareness of the comeback for those who might not know about it.
Sample of an Instagram Post Promoting Campaign
July 14, 2021: MGA officially announces the success of their petition and the return of the Lalaloopsy brand, in conjunction with the Toy Insider's Sweet Suite @ Home event.
MGA Instagram Announcement of Petition Success
July 24, 2021: New original series "Lalaloopsy: Let's Create" is scheduled to begin on YouTube.
August 5, 2021: MGA announces through official Lalaloopy's Instagram story that the official release date is now August 7th, after having influencers announce August 3rd for many weeks in promotions. At this point, many people have already been finding the dolls in stores and online.
