MGA dolls go Lalaloopsy for Weetabix

[bananasmom]

If you live in the UK, maybe you'll get to see these ads ...

MGA dolls feature in national advertising campaign for top cereal brand, Weetabix

MGA Entertainment’s leading doll brands, such as Moxie Girlz, Bratzillaz, Novi Stars and Lalaloopsy, are featuring in a new £1.8 million advertising campaign for Weetabix, which will run for four weeks on most major TV channels.

The new campaign entitled ‘Sibling rivalry’ was created by BBH and is re-launching Weetabix’s chocolate variant as ‘Weetabix Fuel with great chocolate taste’. The 60 second film follows the story of a brother and sister competing over who has the biggest day ahead of them, and thus who deserves the last Weetabix the most.

MGA and its PR team at Ware Anthony Rust worked closely with the production company over a number of weeks to provide a range of popular MGA dolls, such as Moxie Girlz, Bratzilla, Novi Stars, Bratz and Lalaloopsy, to help style the sister’s room.

The dolls were used in various scenes including a shot of the sister arranging her prized dolls neatly on her display shelf, only for her brother to come along and knock them all down.

The cross-channel campaign went on air on Monday 11th March, and the 30” and 40” adverts will run for four weeks on mass market channels such as ITV1, Channel 4, Five, E4, ITV2, Sky One and Sky Living.

Marian Davis, Marketing Manager at MGA, said: “We are immensely proud to have been approached to feature so many of our phenomenal brands in the new Weetabix advert - it truly shows the strength of our product ranges. Our doll brands look fantastic in the shots of the sister’s bedroom, representing a typical girl’s bedroom perfectly.

“This is an exciting time for MGA and we are looking forward to building upon these types of media opportunities in the future. We have so many innovative new product launches this year, with our ranges dramatically expanding by the end of the year. More news on our latest launches will be released throughout the year.”

www.toysnplaythings.co.uk/news/latest_news/mga_dolls_go_lalaloopsy_for_weetabix.aspx#.UUHm1XXZ7yx.twitter

[bananasmom]

Actually we can all see it! Can you spot the Lalas?

[zt]

Cute commercial, although I can't make out half of what they're saying. Heh.

[marigirls]

Umm, unless I am blind or super slow I didn't see any Lalas.

[zt]

They're very, very easy to miss. The commercial obviously gives far more screen time to the Bratz dolls and the Lalaloopsies are almost nonexistent, but they are there. I'll help you out a bit. First, near the beginning of the commercial, you can see the button backpack in the blurry background:



And then, right around the 48-second mark, a few dolls can be found on the shelves in the background:



On the left side of the screen, you can see what appears to be Trouble Dusty Trails and maybe Specs Reads-a-Lot or Red Fiery Flame, perhaps in a costume. I can't quite make her out. On the right side, you can see the big Charlotte Charades, big Dyna Might, the Sew Sweet House (which doesn't appear to be in our guide/checklist), and what looks like either Tricky Mysterious or Scribble Squiggle Splash. If I missed any, anyone can feel free to point them out.

[bananasmom]

We were thinking one of those two Littles on the shelf on the left side might be Lala-Oopsies Fairy Tulip, maybe? And Banana also thinks, directly above the shelf on the right that has Charlotte and Dyna, there is a shelf of Lala-Oopsies Horses.

Hmm .. did we miss the Sew Sweet House in our guides here? We'll check that out. Thanks, zt!

[zt]

You know what, I think you might be right about Fairy Tulip. I immediately thought of Specs because of the hair color, but the eyes don't look blue and the dress isn't the right color. And to be honest, I didn't even consider the Oopsies; my wife and I don't care for them, so I don't even know what they all look like. But I'm looking at a picture of Fairy Tulip right now and it looks very, very likely.

And Banana might also be right about the horses. I included that shelf in the circle because I originally thought the stuff was Lala-related, but I couldn't place a finger on what it might be. They look just a little too big to be minis, but they could definitely be the horses. It's really hard to say either way, though, because the image is so small and out of focus.