Lalaloopsy TV series finds Canadian home

[bananasmom]

by Wendy Goldman Getzler

Corus Entertainment-owned Treehouse Canada has picked up the Lalaloopsy animated series based on the MGA Entertainment doll line of the same name.

Lalaloopsy, which made its US debut last month on Nickelodeon, will premiere on the Canadian preschool network on May 4. The season will consist of 52 x 22-minute episodes.

The animated series produced by MGA and Moonscoop incorporates child developmental themes such as diversity, friendship and teamwork with the original eight Lalaloopsy characters.

Studio Licensing, which represents MGA’s licensing and merchandising activity in Canada, helped broker the deal.


Read more: kidscreen.com/2013/04/30/lalaloopsy-tv-series-finds-canadian-home/#ixzz2RyCG56FI

[bananasmom]

Another article on the same:

Lalaloopsy Climbs Up to Treehouse in Canada
By Joanna Padovano
Published: May 1, 2013

TORONTO/LOS ANGELES: MGA Entertainment and Corus Entertainment have partnered for Lalaloopsy, a new animated preschool series that is slated to debut on Canada's Treehouse this weekend.

Inspired by the popular girls' toy line, Lalaloopsy incorporates themes of diversity, friendship and teamwork. The 52x22-minute show will feature the brand's eight original characters, including Crumbs Sugar Cookie, Mittens Fluff 'n Stuff, Bea Spells-a-Lot, Pillow Featherbed, Jewel Sparkles, Peanut Big Top, Spot Splatter Splash and Dot Starlight. Following its recent premiere on Nickelodeon in the U.S., the show will begin airing on Treehouse in Canada on Saturday, May 4 at 8 a.m.

Diane Goveia-Gordon, the president of MGA Entertainment Canada, commented: "We are thrilled to launch this exceptional series on Treehouse, the leading preschool network in Canada. Lalaloopsy has massive appeal among families and children and is set to resonate with Canadian fans like never before. We look forward to providing exciting and fun Lalaloopsy stories to our little consumers."

"We're pleased to premiere Lalaloopsy on Treehouse and offer fans an additional, fun way to engage with the characters," added Ted Ellis, the VP of programming for kids and family at Corus Entertainment.


Source: www.worldscreen.com/articles/display/2013-5-1-kid-lalaloopsy-mga-corus-entertainment-treehouse